Detect spam traps to improve email deliverability

If your brand is consistently hitting spam traps, you could experience lower engagement and risk getting blacklisted by inbox providers. Spam traps are addresses that don’t conventionally respond to or read emails, which senders don’t register as delivered. Typically, hitting a spam trap will cause your entire email program to be blocked by the email provider. If you can’t get your emails into the inbox, it will be difficult to achieve your email marketing goals and objectives.

Detect spam traps to improve email deliverability to prevent a spam trap from appearing in your audience is to implement real-time email verification at the point of capture, which can be done through online forms on your website or apps and at event sign-ups. It’s also important to only grow your list by obtaining explicit consent from your audience via methods like double opt-in and confirmed opt-in, and to keep lists clean of inactive or bouncing email addresses.

Scan Files for Malware and Potential Security Threats: Keep Your Data Safe

Another common way to find spam traps in your audience is to run your list through email validation services to identify if an address has a typo, was acquired through scraping, or is a known spam trap. If you discover a large number of spam traps, use this as a learning opportunity to examine your email acquisition and list management practices. This may include a review of your form security, consideration of implementing a double opt-in for new subscribers, monitoring hard bounces and promptly removing them, and more.